Will Hollywood Ever Get It?

Another weekend passes, another weekend I didn't go out to the movies. Why? Because it's blockbuster season. The bullshit that Hollywood cranks out this time of year is geared towards the lowest common denominator --- read, not me. I might actually see the overhyped Da Vinci Code, even though I haven't read the book, for only one reason --- it's a movie that hasn't been made before.

The Poseidon Adventure tanked over the weekend. You know why? That movie was already made in 1972 and it wasn't that great then, unless you like Shelly Winters and campyness.

Mission Impossible 3 receipts are sucking bad for a supposed blockbuster. You want to know why? Not only are people tired of Tom Cruise's story, they've already seen two Mission Impossibles.

So here is the secret to big box office --- and I'm only telling you this once. Repeating prior sucesses is no longer a viable strategy. Slapping a II or XVII at the end of the movie's title means failure. The same will happen with movies that rip off an old T.V. series or film.

Get an original screenplay, film it and watch the dollars roll in.

I should be a Hollywood executive.